My Why: The Spark Behind Pennettie
- Penny Flanigan
- Mar 22
- 2 min read
Hey love, I’m Penny but around here I go by Pennettie. It’s the name I created when I was just 8 years old, mixing parts of my first, middle, and maiden names. Even then, I knew I was meant to live a life that was more colourful, creative, and connected.
But the road here? It wasn’t always sparkles and sunshine.
I’m a 38-year-young mum, wife, and business owner who’s walked through fire literally and emotionally.
I’ve battled endometriosis, adenomyosis, PCOS, and a pesky heart arrhythmia. I’ve parented two incredible, neurodiverse teenagers through chaos and beauty. I’ve held a family and a business together through financial collapse and grief. I’ve bled non-stop for 16 months, faced surgical menopause, and made the radical decision to have both a gastrectomy and a radical hysterectomy all while showing up, healing, and holding space for others.
And through it all, I kept coming back to one truth: you can alchemise pain into power.
I stopped waiting for rock bottom to teach me what my body had been whispering for years. I detoxed my home, my habits, my thoughts. I ditched toxic products, poor boundaries, and outdated beliefs. I fell in love with essential oils, filtered water, crystals, movement, creative expression, and energy medicine.
I embraced my inner artist, alchemist, and intuitive guide and Pennettie was reborn.
Now, I help other women remember who they are beneath the burnout. I create functional, soulful art infused with colour, light codes, and emotional healing. I blend low-tox living with high-vibe rituals, and I teach others to tap back into their joy, intuition, and inner wild.
If you’ve ever felt like your sparkle got lost somewhere between the to-do lists, the trauma, and the expectations you’re not alone.
You’re not broken. You’re blooming.
And I’m here to walk with you.
Let’s create a life that feels as beautiful as it looks.
Love always, Penny x
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